On This Day, September 5: Lux Radio Theatre and Gunsmoke
Also featured: Maxwell House.
September 5 Update
This report documents the historical provenance, broadcast scheduling, commercial sponsorship, credited cast, production personnel, alternate circulating titles, and pure narrative synopses for broadcasts transmitting on September 5 across John Lund and Veronica Lake in Saigon on Lux Radio Theatre for Lux Toilet Soap, frontier justice on Gunsmoke with William Conrad as Marshal Matt Dillon, Frank Morgan spinning tall tales on Maxwell House Coffee Time, Herbert Marshall on Skippy Hollywood Theater, and wartime analysis of the Allied invasion of Italy on CBS World News Today, Frank Morgan (1940), John Lund (1949), and William Conrad (1953):
1. Broadcasts
| Title | Network, Airdate & Showtime | Sponsor & Commercial Ads | Credited Cast & Performers | Director, Writers & Crew | Genres | Story Synopsis |
|---|---|---|---|---|---|---|
| "Take It from Mr. Shakespeare with Herbert Marshall" | KFI Los Angeles 1947-09-05 9:30 PM PST |
Rosefield Packing Co. Skippy Peanut Butter |
Herbert Marshall & Cast | Les Mitchel (Director) | ["Drama", "Anthology", "Skippy Hollywood Theater", "Herbert Marshall", "Skippy"] |
A cynical London theater critic finds his modern romantic dilemmas mirroring the comical plot twists of an Elizabethan stage comedy. |
| "Season Premiere with Frank Morgan and Baby Snooks" | NBC Red (WEAF) 1940-09-05 8:00 PM EDST |
General Foods Corp. Maxwell House Coffee |
Morgan, Brice & Stafford | Meredith Willson Orch. | ["Comedy", "Variety", "Maxwell House Coffee Time", "Frank Morgan", "Baby Snooks"] |
Frank Morgan spins tall tales about his summer vacation while Baby Snooks exasperates Daddy with relentless dinner table antics. |
| "Saigon with John Lund and Veronica Lake" | CBS (KNX) 1949-09-05 9:00 PM EDT |
Lever Brothers Co. Lux Toilet Soap |
Lund & Veronica Lake | William Keighley (Host) | ["Drama", "Adaptation", "Lux Radio Theatre", "John Lund", "Veronica Lake"] |
Three disabled WWII aviators transport a mysterious passenger and half a million dollars across Indochina while dodging black-market hijackers. |
| "Wartime Reports from London with Frank Phillips" | BBC Overseas 1941-09-05 6:00 PM BST |
Sustaining Shortwave Bulletin |
Frank Phillips (Newsreader) | BBC News Staff | ["News", "History", "Radio News", "Frank Phillips", "BBC"] |
BBC overseas bulletin reports on Axis shipping losses in the Mediterranean and British defense preparations across the Straits of Dover. |
| "Allied Invasion of Southern Italy with Major George Fielding Eliot" | CBS (WABC) 1943-09-05 2:30 PM EWT |
Sustaining Military News Analysis |
Eliot, Trout & Staff | CBS News Staff | ["News", "History", "Radio News", "CBS World News Today", "George Fielding Eliot"] |
CBS military analysts evaluate British Eighth Army landings across the Strait of Messina and the strategic collapse of Italian mainland defenses. |
| "The Sutler with William Conrad" | CBS (KNX) 1953-09-05 8:00 PM EST |
Liggett & Myers L&M Filter Cigarettes |
Conrad, Baer & Ellis | Norman Macdonnell (Dir.) | ["Western", "Drama", "Gunsmoke", "William Conrad", "LM Cigarettes"] |
Marshal Matt Dillon investigates a corrupt frontier fort merchant who sells stolen Army repeating rifles to renegade prairie raiders. |