On This Day, September 4: Red Foley and Mel Allen
Also featured: Myrt and Marge.
September 4 Update
This report documents the historical provenance, broadcast scheduling, commercial sponsorship, credited cast, production personnel, alternate circulating titles, and pure narrative synopses for broadcasts transmitting on September 4 across Red Foley and The Sunshine Boys performing country and sacred gospel on The Tide Show for Procter & Gamble, Myrtle Vail's backstage vaudeville courtroom testimony on Myrt and Marge, and historic Major League Baseball play-by-play broadcasts called by "The Voice of the Yankees" Mel Allen (Mickey Mantle at Memorial Stadium in 1960 and Roger Maris's 1961 home run chase against the Senators), Red Foley (1945, 1951), Myrtle Vail (1946), Mel Allen (1960, 1961), and The Tide Show (1945–1961):
1. Broadcasts
| Title | Network, Airdate & Showtime | Sponsor & Commercial Ads | Credited Cast & Performers | Director, Writers & Crew | Genres | Story Synopsis |
|---|---|---|---|---|---|---|
| "Daytime Variety and Popular Melodies with Procter & Gamble" | CBS (WABC) 1945-09-04 |
Procter & Gamble Tide Detergent |
Daytime Variety Troupe | CBS Music Directors | ["Variety", "Music", "The Tide Show", "Procter & Gamble", "Tide"] |
A daytime musical variety program featuring popular vocal standards, comedic domestic banter, and upbeat orchestral selections. |
| "Red Foley and The Sunshine Boys with Tide Detergent" | NBC (WSM) 1951-09-04 12:45 PM EDT |
Procter & Gamble Tide Detergent |
Red Foley & Sunshine Boys | Cumberland Valley Boys | ["Country", "Music", "The Tide Show", "Red Foley", "The Sunshine Boys"] |
Country music star Red Foley performs down-home acoustic guitar songs and joins The Sunshine Boys in southern gospel quartets. |
| "Country Gospel and Western Melodies with Red Foley" | NBC (WSM) 1951-09-04 |
Procter & Gamble Tide Detergent |
Red Foley & Jordanaires | WSM Production Staff | ["Country", "Gospel", "The Tide Show", "Red Foley", "WSM"] |
Red Foley leads an energetic session of country tunes, sacred hymns, and humorous country storytelling recorded live at WSM. |
| "Vivian and Marge Testify Again with Myrtle Vail" | Syndication 1946-09-04 |
Sustaining Backstage Soap |
Myrtle Vail & Damerel | Matt Crowley (Dir.) | ["Soap Opera", "Comedy", "Myrt and Marge", "Myrtle Vail", "Donna Damerel"] |
Backstage vaudevillians Myrt and Marge return to the witness stand to defend a fellow chorus dancer framed for jewelry theft. |
| "New York Yankees at Baltimore Orioles with Mel Allen" | Yankee Radio Network 1960-09-04 |
Ballantine Beer & Ale White Owl Cigars |
Mel Allen & Red Barber | Phil Rizzuto (Announcers) | ["Sports", "Baseball", "Yankees", "Mel Allen", "Red Barber"] |
Play-by-play coverage from Memorial Stadium as Mickey Mantle and the New York Yankees battle the Baltimore Orioles in a tight pennant race. |
| "Washington Senators at New York Yankees (Game 1) with Mel Allen" | Yankee Radio Network 1961-09-04 |
Ballantine Beer Camel Cigarettes |
Mel Allen & Rizzuto | Jerry Coleman (Announcers) | ["Sports", "Baseball", "Yankees", "Mel Allen", "Phil Rizzuto"] |
Labor Day live play-by-play coverage from Yankee Stadium as Roger Maris pursues Babe Ruth's single-season home run record against the Senators. |