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On This Day, September 4: Bing Crosby Showcase and One Man's Family

This report documents the historical provenance, broadcast scheduling, commercial sponsorship, credited cast, production personnel, alternate circulating titles, serial story arcs, and pure narrative synopses for broadcasts…

September 4 Update

This report documents the historical provenance, broadcast scheduling, commercial sponsorship, credited cast, production personnel, alternate circulating titles, serial story arcs, and pure narrative synopses for broadcasts transmitting on September 4 across five decades of Bing Crosby's legendary broadcasting legacy (1931–1962) spanning his Cremo Cigars early solo recordings to all-star duets with Johnny Mercer, Rhonda Fleming, Rosemary Clooney, The Mills Brothers, Peggy Lee, and jazz violin legend Joe Venuti, alongside Carlton E. Morse's One Man's Family (Book 78, Chapter 1) for Alka-Seltzer, Bing Crosby (1931, 1956, 1957, 1961, 1962), Johnny Mercer (1957), and Carlton E. Morse (1931–1962):


1. Broadcasts

Title Network, Airdate & Showtime Sponsor & Commercial Ads Credited Cast & Performers Director, Writers & Crew Genres Story Synopsis
"Just One More Chance with Victor Young and Cremo Cigars" CBS (WABC)
1931-09-04
11:00 PM EDST
American Cigar Co.
Cremo Cigars
Bing Crosby (Soloist) Victor Young and Orch. ["Music", "Vocal", "Bing Crosby", "Victor Young", "Cremo Cigars"] Bing Crosby sings breakthrough early solo hits including Just One More Chance, I'm Through with Love, and romantic crooning ballads.
"Autumn Musical Selections with Buddy Cole Trio" CBS Radio
1956-09-04
Sustaining
Musical Showcase
Bing Crosby (Host) Buddy Cole Trio ["Music", "Vocal", "Bing Crosby", "Buddy Cole", "CBS"] Bing Crosby sings relaxed autumn standards and jazz-inflected vocal arrangements with intimate organ and rhythm section accompaniment.
"Guest Johnny Mercer and Rhonda Fleming with CBS Radio" CBS Radio
1957-09-04
Sustaining
Vocal Variety
Bing Crosby & Mercer Rhonda Fleming & Cole ["Music", "Variety", "Bing Crosby", "Johnny Mercer", "Rhonda Fleming"] Bing Crosby trades songwriting jokes and lively vocal duets with legendary lyricist Johnny Mercer and glamorous actress Rhonda Fleming.
"I Can't Believe You're in Love with Me with Rosemary Clooney" CBS Radio
1961-09-04
11:30 AM EDT
Sustaining
Pop Standards
Bing Crosby & Clooney Buddy Cole Trio ["Music", "Vocal", "Bing Crosby", "Rosemary Clooney", "Buddy Cole"] Bing and Rosie harmonize on I Can't Believe That You're in Love with Me alongside lighthearted comedic chatter.
"Guests The Mills Brothers, Peggy Lee, and Joe Venuti" CBS Radio
1962-09-04
11:30 AM EDT
Sustaining
All-Star Vocal Reunion
Bing, Mills Bros & Lee Joe Venuti (Violin) ["Music", "Vocal", "Bing Crosby", "Mills Brothers", "Peggy Lee"] Bing hosts an all-star vocal reunion featuring four-part harmonies by The Mills Brothers, sultry jazz ballads from Peggy Lee, and swing violin solos by Joe Venuti.
"The Book of Teddy (Book 78, Chapter 1) with Carlton E. Morse" NBC (WNBC)
1950-09-04
3:00 PM EDT
Miles Laboratories
Alka-Seltzer & One-A-Day
J. Anthony Smythe & Ellen Carlton E. Morse (Author) ["Soap Opera", "Family", "One Mans Family", "Carlton E Morse", "Alka-Seltzer"] The Barbour family opens Book 78 as Teddy confronts unexpected emotional tensions surrounding her college plans and independent career hopes.
  • September 4
  • Bing Crosby
  • Victor Young
  • Cremo Cigars
  • Johnny Mercer
  • Rhonda Fleming
  • Rosemary Clooney
  • The Mills Brothers
  • Peggy Lee
  • Joe Venuti
  • Buddy Cole Trio
  • One Man's Family