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On This Day, August 28: The Lone Ranger and Counterspy

Also featured: CBS War Crisis.

August 28 Update

This report documents the historical provenance, broadcast scheduling, commercial sponsorship, credited cast, production personnel, alternate circulating titles, and pure narrative synopses for broadcasts transmitting on August 28 across American network radio and syndication, Brace Beemer in three thrilling adventures on The Lone Ranger for Cheerios (1946–1953), true-crime diamond heist investigations on In the Crimelight, Don MacLaughlin halting Axis sabotage on Counterspy for Kentucky Club Pipe Tobacco, and Edward R. Murrow & William L. Shirer reporting on Ambassador Henderson's final flight before WWII (1935–1953):


1. Broadcasts

Title Network, Airdate & Showtime Sponsor & Commercial Ads Credited Cast & Performers Director, Writers & Crew Genres Story Synopsis
"The Cross-roads" ABC (WJZ)
1946-08-28
7:30 PM EDT
General Mills
Cheerios Cereal
Brace Beemer, John Todd Fran Striker (Writer) ["Western", "Adventure", "Juvenile", "Action", "Frontier"] The Lone Ranger guides a reformed convict to make an honorable life choice when his former outlaw gang pressures him to rob a stagecoach.
"Homer with Two Guns" ABC (WJZ)
1950-08-28
7:30 PM EDT
General Mills
Cheerios Cereal
Brace Beemer, John Todd Fran Striker (Writer) ["Western", "Comedy", "Adventure", "Juvenile", "Action"] A timid eastern clerk arrives in town pretending to be a fearless two-gun gunslinger, unwittingly drawing the wrath of the county's deadliest cattle baron.
"Deadline, Five-Fifteen" ABC (WABC)
1953-08-28
7:30 PM EDT
General Mills
Cheerios Cereal
Brace Beemer, John Todd Fran Striker (Writer) ["Western", "Adventure", "Juvenile", "Action", "Suspense"] The masked rider races against the clock to deliver a governor's stay of execution before the five-fifteen railway time limit.
"The Diamond Syndicate Heist" Syndicated Elec
1935-08-28
Commercial
Regional Sponsors
Dramatic True-Crime Cast Syndicated Crime Staff ["True Crime", "Docudrama", "Police Procedural", "Noir", "Heist"] A dramatic reenactment of how police detectives tracked down international jewel thieves after a daring midnight heist of industrial diamonds.
"The Case of the House Divided" NBC Blue (WJZ)
1944-08-28
9:00 PM EWT
Mail Pouch Tobacco
Kentucky Club Pipe
Don MacLaughlin, M. Kramer Phillips H. Lord ["Espionage", "Wartime", "Hardboiled", "Action", "World War II"] David Harding uncovers an Axis sabotage plot targeting an aircraft assembly plant after a German-American family is torn by conflicting loyalties.
"CBS European War Crisis — Henderson's Final Flight" CBS (WABC)
1939-08-28
6:45 PM EDST
Sustaining
Pre-War Crisis News
Edward R. Murrow, W.L. Shirer Bob Trout (New York) ["News", "Broadcast Journalism", "Historical", "Diplomacy", "World War II"] CBS correspondents report live on the tense final hours before the outbreak of World War II as British Ambassador Sir Nevile Henderson flies back to Berlin.
  • August 28
  • The Lone Ranger
  • Brace Beemer
  • John Todd
  • Cheerios
  • General Mills
  • In The Crimelight
  • Counterspy
  • David Harding
  • Don MacLaughlin
  • Mandel Kramer
  • Phillips H Lord