On This Day, August 28: Guest Star Parade and Mayor of the Town
This report documents the historical provenance, broadcast scheduling, commercial sponsorship, credited cast, production personnel, alternate circulating titles, and pure narrative synopses for broadcasts transmitting on August…
August 28 Update
This report documents the historical provenance, broadcast scheduling, commercial sponsorship, credited cast, production personnel, alternate circulating titles, and pure narrative synopses for broadcasts transmitting on August 28 across American network radio and syndication, four eras of the U.S. Treasury Department's Guest Star musical broadcasts (1949 Frankie Carle boogie-woogie, 1955 Gisele MacKenzie singing Cole Porter, 1960 rockabilly queen Brenda Lee, and 1966 pop icon Nancy Sinatra), Joan Copeland and Joan Lorring in Henrik Ibsen's A Doll's House, and Lionel Barrymore & Agnes Moorehead in Mayor of the Town for Rinso (1944–1975):
1. Broadcasts
| Title | Network, Airdate & Showtime | Sponsor & Commercial Ads | Credited Cast & Performers | Director, Writers & Crew | Genres | Story Synopsis |
|---|---|---|---|---|---|---|
| "Guest Frankie Carle (Chopsticks)" | US Treasury Synd 1949-08-28 |
US Treasury Dept U.S. Savings Bonds |
Frankie Carle, Marjorie Hughes | Frankie Carle Orchestra | ["Music", "Piano", "Big Band", "Swing", "Public Service"] |
Pianist Frankie Carle performs sparkling boogie-woogie arrangements of 'Chopsticks' while promoting U.S. Savings Bonds. |
| "Guest Gisele MacKenzie (From This Moment On)" | US Treasury Synd 1955-08-28 |
US Treasury Dept U.S. Savings Bonds |
Gisele MacKenzie | US Treasury Orchestra | ["Music", "Vocal", "Pop Standards", "Public Service", "Variety"] |
Hit Parade star Gisele MacKenzie sings Cole Porter's romantic ballad 'From This Moment On' and delivers a public service appeal for Payroll Savings. |
| "Guest Brenda Lee" | US Treasury Synd 1960-08-28 |
US Treasury Dept U.S. Savings Bonds / Stamps |
Brenda Lee | US Treasury Orchestra | ["Music", "Vocal", "Rockabilly", "Pop", "Public Service"] |
Dynamic young rockabilly and pop vocalist Brenda Lee sings chart-topping ballads and encourages young listeners to invest in Savings Stamps. |
| "Guest Nancy Sinatra" | US Treasury Synd 1966-08-28 |
US Treasury Dept U.S. Savings Bonds |
Nancy Sinatra | US Treasury Orchestra | ["Music", "Vocal", "Pop", "Public Service", "Variety"] |
Pop icon Nancy Sinatra performs 1960s pop standards and joins the Treasury Department in appealing for military and civilian bond participation. |
| "A Doll's House (Nora's Secret)" | Syndicated Drama 1975-08-28 |
Sustaining Drama Showcase |
Joan Copeland, Joan Lorring | Henrik Ibsen, Guy Repp | ["Drama", "Classic Literature", "Psychological Thriller", "Marriage", "Anthology"] |
A desperate Victorian housewife tries to conceal an illegal loan from her overbearing husband before a disgraced clerk exposes her signature forgery. |
| "Rodent in the Woodpile" | CBS (WABC) 1944-08-28 7:00 PM EWT |
Lever Brothers Rinso / Lifebuoy |
Lionel Barrymore, Agnes Moorehead | Conrad Binyon | ["Comedy", "Sitcom", "Domestic", "Small Town", "Americana"] |
Mayor John Russell investigates a mysterious rat infestation threatening the Springdale civic park pavilion ahead of the annual founders' picnic. |