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On This Day, August 23: The Whistler and Pearl S. Buck

Also featured: Ma Perkins.

August 23 Exhaustive Update

This report documents the comprehensive provenance, broadcast scheduling, commercial sponsorship, credited cast, production personnel, alternate circulating titles, and story synopses for historical broadcasts transmitting on August 23 across American network broadcasting history (1943–1953):


1. Broadcasts

Title Network, Airdate & Showtime Sponsor & Commercial Ads Credited Cast & Performers Director, Writers & Crew Genres Story-First Plot Synopsis
"Ma Counsels Fay in Rushville (Oxydol Soap Powder)" CBS (WCBS)
1949-08-23
1:15 PM EDT
Procter & Gamble
Oxydol Soap Powder
Virginia Payne (Ma Perkins), Charles Egelston, Rita Ascot (Fay) Orin Tovrov (Writer), Dan Donaldson (Announcer) ["Soap Opera", "Drama", "Family", "Small Town"] Rushville lumber yard owner Ma Perkins offers compassionate motherly counsel to daughter Fay when a financial dispute threatens her marriage, while Shuffle Shober discovers discrepancies in the yard's ledger.
"Shuffle Investigates Sylvester's Real Estate Scheme (Oxydol)" CBS (WCBS)
1950-08-23
1:15 PM EDT
Procter & Gamble
Oxydol Soap Powder
Virginia Payne (Ma Perkins), Charles Egelston, Murray Forbes Orin Tovrov (Writer), Philip Bowman (Director) ["Soap Opera", "Drama", "Family", "Small Town"] Shuffle Shober warns Ma Perkins about Sylvester's questionable real estate speculation scheme, prompting Ma to investigate the background of the out-of-town promoter targeting Rushville residents' life savings.
"Guess Who: Peter Donald with the Mystery Voice of John Barrymore (Sheffield Milk)" WOR / Mutual
1947-08-23
9:00 PM EDT
Sheffield Farms
Sheffield Milk & Dairy
Peter Donald (Host / Quizmaster), archival John Barrymore Roger White (Producer), Carl Warren (Announcer) ["Game Show", "Quiz", "Comedy", "Historical"] Quizmaster Peter Donald challenges home listeners and studio contestants to identify famous celebrity voices from historical archival recordings, leading off with a rare phonograph transcription of Shakespearean actor John Barrymore.
"Pearl S. Buck's The Big Wave (Starring Macdonald Carey — Bromo-Seltzer)" CBS (KNX)
1951-08-23
8:00 PM EDT
Emerson Drug Co.
Bromo-Seltzer
Macdonald Carey (Starring), Lurene Tuttle, Herb Vigran Pearl S. Buck (Author), Jack Johnstone (Director) ["Drama", "Anthology", "Action", "Adventure"] Macdonald Carey stars in an adaptation of Pearl S. Buck's The Big Wave, dramatizing the courage and spiritual resilience of Japanese coastal fishermen and their sons rebuilding their lives after a catastrophic tidal wave reviews away their seaside village.
"The Case of the Counterfeit War Stamps (Tootsie Rolls)" Blue Network
1943-08-23
5:00 PM EWT
Sweets Co. of America
Tootsie Rolls & Tootsie V.M.
Matt Crowley (Dick Tracy), Jackie Kelk, Howard Smith Chester Gould (Creator), Sidney Slon (Adapter) ["Detective", "Police", "Adventure", "Children"] Ace detective Dick Tracy and Junior uncover a syndicate printing counterfeit war savings stamps in an abandoned warehouse basement, engaging in a rooftop pursuit to trap the master engraver.
"Red, Hot and Cold (Starring William Conrad — Signal Oil)" CBS (KNX)
1953-08-23
9:30 PM EDT
Signal Oil Co.
Signal Gasoline & Motor Oil
Bill Forman (The Whistler), William Conrad, Betty Lou Gerson Joel Malone (Writer), Sterling Tracy (Director) ["Mystery", "Thriller", "Psychological", "Suspense", "Noir"] An ambitious insurance salesman schemes with his greedy mistress to murder his wealthy wife for double-indemnity insurance, staging her demise in an industrial walk-in freezer only for an unexpected heat wave and a locked safety latch to trigger poetic retribution.
  • August 23
  • The Whistler
  • Bill Forman
  • William Conrad
  • Signal Oil
  • Hollywood Star Playhouse
  • Macdonald Carey
  • Pearl S Buck
  • The Big Wave
  • Bromo-Seltzer
  • Ma Perkins
  • Virginia Payne